The Moz Story

We Know SEO. In fact,We wrote the blog on it.

At Moz, we believe there is a better way to do marketing. A more valuable, less invasive way where customers are earned rather than bought. We're obsessively passionate about it, and our mission is to help people achieve it. We focus on search engine optimization (SEO). It's one of the least understood and least transparent aspects of great marketing and we see that as an opportunity. We're excited to simplify SEO for everyone through our software, education, and

Our Founding


Moz was founded by Rand Fishkim and Gilian Mussing in 2004. It was called SEOmoz, and started as a blog and online community where some of the world's first SEO experts shared their research and ideas. We launched the Beginner's Guide to SEO and our first Search Ranking Factors study, and that hub of industry expertise transformed into a small consulting firm and led us to create some of our first SEO tools.

Early Growth And Funding


After a glimpse of the demand, we shifted our focus from consulting to our software taking our first round of funding in 2007 to power the developement of new looks and ideas, By 2009, we our first 5,000 subscribers and codified our core values in the acronym TAGFEE continuing to lead the industry with our educational contest in our effort to destroy SEO this is also when we started filming Whiteboard fridays.